To encourage young men in high schools to speak up when witnessing sexual harassment, Children of the Street Society created ads urging students to break their silence. By scanning custom Snapchat augmented reality snapcodes, our audience was given an tool—on a platform they’re already using—that to stand up against harassment and share our message with all of their followers.
We also created a spot that shifted the focus from the victims to the passive bystanders – using a social media platform that our audience uses daily.
Creative Director: Scott Schneider/Pierre Chan
Production House: Jarmain Productions
Director/Photographer: Philip Jarmain