Children of the Street Society Uncertain Terms

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Children of the Street Society are non-for-profit organization dedicated to keeping youths safe online. To shed light on the growing issue of ‘sextortion’ we created a campaign that revealed the otherwise hidden terms attached to sharing sensitive images online. The OOH portion of the campaign appeared on prominent bus shelters around Vancouver and featured a series of three teens explicit photos, censored by imagined warnings.

The campaign extended to a TV spot, bringing these imagined warnings to life in a typical scene.

Copywriter: Cam Spires
Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Agency: Cossette
Photographer: Clinton Hussey
Director: Michael Milardo

Recognition: ADCC: Gold – Public Service Campaign, Merit – Advertising Integrated Campaign  |  Communication Arts: Nomination – Public Service  |  Applied Arts: Pro-Bono Series

  • Date: 2017
  • Client: Children of the Street Society
  • Filed under: Ambient, Print, Video