Children of the Street Society are non-for-profit organization dedicated to keeping youths safe online. To shed light on the growing issue of ‘sextortion’ we created a campaign that shows the otherwise hidden terms attached to sharing sensitive images online. The campaign appeared on prominent bus shelters around Vancouver and featured a series of three teens censored by imagined warnings as they are about to send an explicit photo. These”Uncertain Terms” are not always provided in real life and serve as a warning to others about the dangers of sharing images and sexual extortion.
Copywriter: Cam Spires
Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Photographer: Clinton Hussey
Recognition: Communication Arts – Nomination – Public Service, Applied Arts – Pro-Bono Series