Tourism Yukon found their beautiful territory was firmly planted in people’s imaginations as a bucket list destination. The only problem was these people were firmly planted elsewhere. Our campaign “Don’t Wait for Someday” aimed to inspire these digital daydreamers with cheeky misdirects that featured in online videos, Facebook experiences, Instagram Sponsored posts and display advertising.
Copywriter: Cam Spires
Creative Director: Michael Milardo/Pierre Chan
Production House: Suneeva, Shot in the Dark Productions
Directors: Jason Van Bruggen, Naomi Mark
I was the Art Director on the Don’t Wait For Someday campaign – I was not involved in the newly designed website featured at the end of the case study video.