Eagle Energy Vapor were looking to spread their wings, and the word of how their inhalable caffeine helps to unlock your mind. What’s the best way to introduce an innovative new product? Well, in an innovative new way, of course. Often a creative idea communicates the product benefit. But what about when the idea is the product benefit? Our spot isn’t just about what Eagle Energy is. It’s a creative output fuelled by what Eagle Energy does – gives you the mental energy you need to do great things.
Copywriter: Andrea Turner
Creative Director: Michael Milardo
Director: Scott Gairdner
Production Company: Mathematics