The Ronald McDonald House BC Ski Challenge is a fundraising event where attendees can choose to spend their weekend knee deep in fresh powder, or a few pints deep at one of Whistler’s Restaurants. To get people excited, we created a series of posters that tell two very different, but both very fun stories – depending how you look at them.
Copywriter: Kate Roland / Alex Falconer
Illustrator: Russel Gray
Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Recognition: Cannes Lions – Shortlist – Art Direction Outdoor, Marketing Awards – Gold – Out-of-Home Campaign, Marketing Awards – Gold Out-Of-Home – Single, Applied Arts – Art Direction – Series, Applied Arts – Art Direction – Single (x3), Applied Arts – Public Service/Charity – Series, Applied Arts – Public Service/Charity – Single, Lurzer’s Archive