Fun, any way you look at it

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The Ronald McDonald House BC Ski Challenge is a fundraising event where attendees can choose to spend their weekend knee deep in fresh powder, or a few pints deep at one of Whistler’s Restaurants. To get people excited, we created a series of posters that tell two very different, but both very fun stories – depending how you look at them.

Copywriter: Kate Roland / Alex Falconer
Illustrator: Russel Gray
Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Agency: Cossette

Recognition: Cannes Lions: Shortlist – Art Direction Outdoor  |  One Show: Merit – Art Direction Print and Outdoor  |  Marketing Awards: Gold – Out-of-Home Campaign, Gold Out-Of-Home – Single  |  ADCC: Merit – Graphic Design Poster Campaign  |  Applied Arts – Art Direction – Series, Art Direction – Single (x3), Public Service/Charity – Series, Public Service/Charity – Single  |  Lurzer’s Archive

  • Date: 2017
  • Client: Ronald McDonald House BC & Yukon
  • Filed under: Ambient, Print