The Ronald McDonald House BC Ski Challenge is a fundraising event where attendees can choose to spend their weekend knee deep in fresh powder, or a few pints deep at one of Whistler’s Restaurants. To get people excited, we created a series of posters that tell two very different, but both very fun stories – depending how you look at them.
Copywriter: Kate Roland / Alex Falconer
Illustrator: Russel Gray
Creative Director: Michael Milardo