Fun, any way you look at it.

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The Ronald McDonald House BC Ski Challenge is a fundraising event where attendees can choose to spend their weekend knee deep in fresh powder, or a few pints deep at one of Whistler’s Restaurants. To get people excited, we created a series of posters that tell two very different, but both very fun stories – depending how you look at them.

Copywriter: Kate Roland / Alex Falconer
Illustrator: Russel Gray
Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Agency: Cossette

Recognition: Cannes Lions – Shortlist – Art Direction Outdoor, Marketing Awards – Gold – Out-of-Home Campaign, Marketing Awards – Gold Out-Of-Home – Single, Applied Arts – Art Direction – Series, Applied Arts – Art Direction – Single (x3), Applied Arts – Public Service/Charity – Series, Applied Arts – Public Service/Charity – Single, Lurzer’s Archive

  • Date: 2017
  • Client: Ronald McDonald House BC & Yukon
  • Filed under: Ambient, Print