McDonald’s Equalizer Fries

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On route to Vancouver’s most popular festival, we created a digital board to promote McDonald’s fries to music-lovers. Our fries grew in sync with real-time audio levels from the event, giving the festival crowd a taste of what was to come.

Copywriters: Kyle Darbyson & Cam Spires
Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Agency: Cossette
Music: Flume Remix


  • Date: 2016
  • Client: McDonald's
  • Filed under: Ambient, Experiential