On route to Vancouver’s most popular festival, we created a digital board to promote McDonald’s fries to music-lovers. Our fries grew in sync with real-time audio levels from the event, giving the festival crowd a taste of what was to come.
Copywriters: Kyle Darbyson & Cam Spires
Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Recognition: Marketing – Silver – Out-Of-Home, Applied Arts – Billboard Single, Applied Arts – Offline Digital