OK Tire were looking for a new campaign to reflect their friendly, hassle free service, as well as set themselves apart from the scores of other tire retailers and mechanical workshops. Posed with this problem, we created the “Sticker Family” campaign. The adorable windscreen sticker characters took viewers on dozens of adventures, always stopping in at their local OK Tire. The Sticker Family featured in TV, radio, print, in-store, and online. Customers could even stick our characters on their own rear windshields.
The above spot was the first we did for OK Tire, introducing the Sticker Family as part of their Spring 2013 Campaign
More spots featuring the OK Tire Sticker Family can be viewed at the link below.
Senior Copywriter: Craig Redmond
Agency: Brandspank Retailer Marketing