The Ronald McDonald House BC Ski Challenge is a fundraising event offering two days of fun on and off the slopes. To get people excited by the wide range of activities they can enjoy over the weekend, we created a series of ‘steezy’ posters that used language and a graphic styles borrowed from snow culture, with each headline taking an unexpected, refined turn.
Copywriter: Kate Roland
Illustrator: Nelson “DEDOS” Garcia
Creative Director: Michael Milardo