Ronald McDonald House BC Ski Challenge

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The Ronald McDonald House BC Ski Challenge is a fundraising event offering two days of fun on and off the slopes. To get people excited by the wide range of activities they can enjoy over the weekend, we created a series of ‘steezy’ posters that used language and a graphic styles borrowed from snow culture, with each headline taking an unexpected, refined turn.

Copywriter: Kate Roland
Illustrator: Nelson “DEDOS” Garcia
Creative Director: Michael Milardo
Agency: Cossette

  • Date: 2016
  • Client: Ronald McDonald House
  • Filed under: Ambient, Print