Shaw, one of Canada’s leading internet service providers, needed a new brand platform to appeal to a new generation of customers. We delivered with a fresh, visually striking aesthetic for all their communications. We did this by by expanding their colour palette, shifting their tone to frank and relatable, marrying stylized “hyper-real” scenes with slick tech forward cgi sequences, all set to catchy indie music. The new direction immediately outperformed commercials form their previous brand platform.
Copywriter: Sean O’Connor
Co-Art Director: Pamela Rounis
Creative Director: Morgan Tierney/Leia Rogers
Production House: R+D Productions
Directors: Ross Allen, Stuart Gillies