During the holiday season we turned a full page newspaper ad into wrapping paper to help Canadians donate to Toys for Tots, a national charity that gives toys to families in need. On the back was a pre-filled mailing address, making it simple to just add a stamp and drop it in the mail.
Copywriter: Sean O’Connor
Art Director Co-Credits: Alex Bakker
Creative Director: Hans Theissen
Recognition: Communication Arts: Newspaper Advertising