Now that McDonald’s is serving breakfast round the clock, time of day is essentially meaningless. We celebrated this fact by creating the world’s least reliable digital clock, which updated throughout the day to display the approximate, current-ish time—give or take.
Art Director Co-Credit: Scott Schneider
Copywriter: Cam Spires
Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan / Scott Schneider
Recognition: Applied Arts: Billboard – Single